Hi! I’m Sana.
Forward-thinking Talent Development Leader with 20+ years of cross-functional expertise spanning finance, tech, and people strategy. I specialize in building high-impact, data-driven people systems that scale with business growth.
My approach blends neuroscience, technology, and behavioral insights to elevate performance, boost engagement, and align talent strategies with core business objectives.
A former CFO turned HR innovator, I partner with founders and executives to transform organizations through scalable L&D, leadership acceleration, and culture-by-design. Known for delivering measurable results across onboarding, leadership pipelines, and retention - all while cultivating psychological safety and inclusive collaboration in remote-first teams.
I didn’t start in People & Culture. I started in finance: boardrooms, negotiations, investor decks, and $100M portfolios. I’ve sat at the table where real decisions get made, and I’ve led teams in high-pressure, fast-moving environments where leadership wasn’t optional - it was survival. Then I started asking different questions.
Why do some leaders fall apart when things get hard, while others rise?
Why do some teams feel energized under pressure, and others burn out?
And what if we stopped guessing, and started using actual science to figure it out?
That’s what led me to the neuroscience of leadership.
Today, I use brain science to help leaders perform better, stay resilient, and create teams that actually work. I work with founders, execs, and fast-scaling teams who don’t need another fluffy workshop, they need systems that help people lead.
My specialty is turning complex neuroscience into practical tools people can use on Monday morning.
I’m not here to fix people. I’m here to fix the system. Because leadership isn’t about charisma. It’s about structure, clarity, and learning how to use your brain under pressure.
If you’re scaling fast, managing complexity, or leading people through chaos, let’s talk.
I can help you build something that lasts.
— Sana
Professional Credentials
Certified Leadership Development & Executive Coach: Learned from incredible MCC coaches and Neuroscience-Based Coaching Programs.
Strategic Leadership: Spearheaded complex investment projects with over $300M budgets and oversaw company operations, showcasing my ability to navigate and manage high-stakes scenarios effectively.
Financial Acumen: Expertise in fundraising and portfolio management, handling significant responsibilities, and making impactful decisions.
Executive-Level Management: Combined strategic vision with operational know-how to drive organizational success in C-level roles.
Neuroscience Application: Developed strategies to enhance cognitive functioning and decision-making in professional settings.
Expert Mentorship: Over ten years of mentoring startup founders, guiding them towards financial savvy and peak performance, Sana worked with top-tier startup accelerators like Techstars and Startup Wize Guys.
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