Hi, I’m Sana Ross

CEO & Founder of SRC, where we turn science into profits.

With over 20 years of experience, including CFO and CEO roles, I know firsthand what it takes to lead and grow companies.

But I didn’t stop there. I combined my expertise with the latest in neuroscience to create SRC — a company built to help leaders build stronger, more effective teams fast.

I’m not here to give you fluff or theory. My science-backed programs are designed for one thing: results.

I help leaders go from good to unstoppable, turning leadership into their company’s biggest advantage.

If you’re ready to scale, grow, and lead with impact, I’m here to show you how.

Why?

I started SRC because I was tired of seeing leadership training that looked good on paper but didn’t deliver in the real world. Leaders were spinning their wheels, but nothing was moving the needle. I knew there had to be a better way. So, I took my 20 years of executive experience and combined it with the latest in neuroscience to create a system that actually works—one that drives real, measurable results.

SRC is about one thing: turning leadership into a profit machine. It’s not just theory or feel-good motivation — our programs are built to deliver 10x ROI, stronger teams, and faster growth. No fluff. No gimmicks. Just science-backed systems that get you and your company where you need to be — faster than you thought possible.

I built SRC because leaders don’t need more ideas—they need results.

That’s what we do. We turn science into profits. If you’re ready to scale, grow, and see real change, we’re here to make it happen.

Here’s how we work

While I personally deliver all the training programs, I’ve got a powerhouse support team behind me to make sure everything runs smoothly and you get the most out of your experience.

My team handles all the logistics, so I can focus on delivering top-notch, science-backed training that drives real results for you and your company.

Together, we ensure that every program is seamless, impactful, and customized to fit your needs.

Professional Credentials

Certified Leadership Development & Executive Coach: I’ve got the creds to back up my passion. Learned from incredible MCC coaches and Neuroscience-Based Coaching Programs.
Strategic Leadership: Spearheaded complex investment projects with over $300M budgets and oversaw company operations, showcasing my ability to navigate and manage high-stakes scenarios effectively.
Financial Acumen: Expertise in fundraising and portfolio management, handling significant responsibilities, and making impactful decisions.
Executive-Level Management: Combined strategic vision with operational know-how to drive organizational success in C-level roles.
Neuroscience Application: Developed strategies to enhance cognitive functioning and decision-making in professional settings.
Expert Mentorship: Over ten years of mentoring startup founders, guiding them towards financial savvy and peak performance, I worked with top-tier startup accelerators like Techstars and Startup Wize Guys.

My Linkedin/CV

Fun Facts

I’m a self-confessed neuroscience nerd – always diving into the latest research because the brain is one cool organ!
When I’m not coaching or consulting, you’ll find me sharing insights on LinkedIn or crafting content that makes people go, “Whoa! I never thought of it that way!”

P.S. Did you know that just by reading this, your brain is getting a mini-workout?